Go-To-Market
Frameworks and field notes for finding your first 100 customers.
- The zero-to-first-100 playbook
- Cold outbound that doesn't feel cold
- Pricing your first version
24 pieces · Updated weekly
Resource Hub
Tactical learning for the first three years of building.
Frameworks, field notes, and the playbooks behind how the best founders actually go to market, hire, and grow.
Positioning
How the best founders tell the world what they actually do.
- Naming the category, not the product
- Writing a homepage that converts
- The 5-word test
18 pieces · Updated weekly
Content Strategy
Build an audience before you need one.
- Founder-led content that scales
- Turning one interview into ten posts
- The weekly cadence that actually works
21 pieces · Updated weekly
Growth
Loops, leverage, and the math of compounding distribution.
- Choosing your one growth loop
- Retention before acquisition
- The referral mechanics that don't feel gross
31 pieces · Updated weekly
Hiring
Building a team that can outlast you.
- Your first five hires
- Interviewing for taste
- When to hire a leader vs. a doer
16 pieces · Updated weekly
Product–Market Fit
What it actually feels like — and what it doesn't.
- The signals that are real
- The signals that lie
- How to know when to double down
14 pieces · Updated weekly
Founder Psychology
Stamina, doubt, and the long middle.
- The lonely middle year
- Managing your own energy
- Founder friendships that last
19 pieces · Updated weekly
The Playbook
One tactical breakdown, every Sunday.
We take one thing founders are actually working on that week — pricing, hiring, a first launch — and break down how the best teams handle it.
Free. Read by 12,400+ founders and operators. Learn more.